Spiral Sun Jewellery
Project Launched: July 2023
Spiral Sun Jewellery is a design studio based in Dundee, Scotland. Here, the founder Margaret hand crafts beautiful yet affordable jewellery from sterling silver, copper and aluminium.
Working from her garden studio, each piece is inspired by nature and the world around us. So every outfit can have a connection to the beauty of every day life.
We were contacted by Margaret, the founder of Spiral Sun Jewellery as she didn’t have a website. She was working with the boom and bust of attending craft fairs up and down the UK. This required large amounts of stock available with no guarantee of what would sell on the day. So she knew it was time to get herself online to grow her business more sustainably.
Handling a website and the tech behind it put Margaret off making the first step for a long time. So we worked together to build something she was comfortable with maintaining. We took our time over training with lots of video support that she can reference in the future.
Custom Web Design
Working within their brand guidelines, we created a visually stunning website. It was designed to appeal to the target audience of fashion conscious young women. As an affordable jewellery brand for everyday wear, we incorporated soft colors and a clear user journey that draws customers through to the checkout page.
Bespoke Web Development
Spiral Sun Jewellery’s website was designed to be a highly functional e-commerce website that easily converts new sales.
To do this, we created a custom designed WordPress website using the WooCommerce plugin. This provided high levels of functionality whilst also being easily manageable for their team to handle stock updated, new products, and processing orders.
The owner and founder of Spiral Sun Jewellery was initially apprehensive about owning a website. Tech was a big scary word and something she’d never done before. So, in addition to the training and handover that all KWS Creations projects receive, we took the time to provide dedicated one-on-one training. This, combined with the vault of training videos we provide, means that Margaret has taken to running a successful e-commerce website like a duck to water.